https://www.moodiedavittreport.com/lagardere-travel-retail-highlights-singaporean-sense-of-place-with-celebrate-all-things-peranakan-campaign/
September 22, 2023
Lagardère Travel Retail highlights Singaporean Sense of Place with ‘Celebrate All Things Peranakan’ campaign
Lagardère Travel Retail brand Discover Singapore has partnered with The Intan, a local museum, to showcase Peranakan heritage at Singapore Changi Airport. The Celebrate All Things Peranakan campaign incorporates storytelling, visual merchandising animation and original Peranakan artefacts. [See below for more on the Peranakans
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