Another Peranakan Milestone – Arduous for small domestic pie

Private Peranakan museum The Intan in Singapore has chosen to go down a different avenue to secure revenue. Owner Alvin Yapp said: “We have remained very active online with regular postings, including a tongue-in-cheek interpretation of how the Peranakan culture can fight Covid-19. We found a new way of reaching out to customers via merchandising and F&B – over the past two months, we sold more than 100 sets of Peranakan Batik masks and more than 4,000 Peranakan Chinese dumplings. This has helped us find a new customer base.”

Yapp shared that The Intan has found new distribution partners such as The Raffles Arcade mall to carry unique gifts and souvenirs, including a new curated range of merchandise that was created for The Raffles.

The Intan is now exploring the creation of an online Peranakan cooking game and masterclasses, as well as kicking off a one-for-one promotion from July 26.

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